Marketing Manager
Responsibilities:
· Developing a well-grounded understanding of the competition, a fundamental appreciation for and understanding of the target audiences, desired product and brand positioning,marketing tactics and ultimate goals of individual initiatives
· Professional judgment and discretion that comes from years of experience in the field
· Intimate understanding of traditional and emerging marketing channels, Analytical skills to forecast and identify trends and challenges.
· Providing insightful recommendations based on your understanding of the retail marketplace value of Evutec USA products and our competitors
· Gather and analyze competitive data and generate a market analysis. Drive and manage the retail sales program
· Implement strategies for successful new product introductions to include promotions, advertising, social media, sales collateral and coordination with Retail sales and marketing
· Leading in-store and external marketing programs including advertising, graphics, and presentation preparation, implementation of seasonal initiatives, and point of purchase displays/merchandising
· Develop and maintain promotional plans including advertising, sales promotions, new product introductions and other campaigns designed to increase sales
· Develop and maintain joint promotional budget and for establishing metrics for measuring the success of promotions, advertising campaigns and other marketing spend
· Implement appropriate plans incorporating all aspects of Point of Purchase (POP), literature and advertising
· Develops and manages strategies, logistics, and support for traveling Road Show activities, trade shows, conferences, and other events
· Development of monthly reviews of the retail business and quarterly reviews to communicate progress to pre-defined goals and timely communication of critical issues
Qualifications:
· Bachelor’s in Marketing, Masters or MBA degree preferred
· 6 years’ retail marketing with a deep understanding of the consumer electronics and retail wireless business
· Demonstrated success in a Retail Field Marketing Role (Pricing, Product, Promotion)
· Experience in developing and implementing marketing strategies/proposals along with project management
· Ability to move fluidly between developing strategy and diving into the details
· A high level of resourcefulness and comfort operating in a highly ambiguous working environment
· Demonstrated strong organizational, problem solving, resources management and time management skills
· Strong communicative skills (e.g., business correspondence and professional customer correspondence)
· Strong analytical skills with basic financial background relative to P&L issues
· Demonstrated ability to lead and work within a team environment
· Strong user of Computer tools Word, Excel, PowerPoint
· Ability to work independently and make informed defendable decision as they relate to customer, pricing, and strategies
· Visionary, strong forward and strategic planning/thinker
Material Engineer
Responsibilities: